Be a great client.
Here's how:
A key element, don't waste time.
Ask the right questions up front and demonstrate to the provider that you're not just “quote-seeking” from everyone on the internet.
What do I mean?
Most orders start as a quote.
You have an idea, you either have to pitch it internally or it's been decided that you're moving forward with a project.
When you engage, be prepared with the specifics as to what the order entails, including:
1. Due date:
If it's for an event, say it upfront as it’ll impact what the vendor recommends to you Some items can be done in 24–72 hours. But if you need a highly customized cap or an uncommon gadget, the provider needs more time to complete your order. if there's a crunch, be upfront.
2. Style:
“I want a T-shirt” doesn’t say much.
“Short sleeve, triblend T-shirt” says more. There are endless options when you leave it ambiguous. The less guessing the better chance you can get what you want.
3. Decoration:
What is it?
Price will be impacted greatly on this, so lead with it. Embroidered or printed?
4. Locations:
The more locations in a decoration appears on a product, the more it adds time and cost.
Full front, back, left chest, sleeve etc..
1 location per shirt is 1 press, 2 location per shirt is 2 press and so on, each press adds time and cost to your shirts
5. Colors:
Base color of a product only matters if it causes a color change to the decoration.
For example: Light print on a dark T-shirt requires another layer of white under the print.
But if you want 50/50 of an order, then you need to switch colors to print Black on white. What color is the product?
6. Decoration colors:
1 color prints cost less than 8 color prints.
Note down how many colors are in the decoration, so you can get a more accurate estimate.
And last but not least
7. BUDGET.
If you have one, share it.
All reputable promotional companies are trying to get you the best product for a fair price.
The internet has democratized the industry, everyone knows what things should cost.
The key to setting your next swag campaign up for success are 3Ts:
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Transparency
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Thoroughness
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Thoughtfulness
Keep them in mind while talking to your swag provider, and you’ll have a much more seamless experience planning your next promo merch.
And if you ever need help – shoot me a DM and let’s talk.
